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FrshlyBaked is a strategic web-design agency for e-commerce brands and service businesses.

Story first. Structure second. Platform third.

We’re FrshlyBaked, or Frshly. We design websites for brands that need more than a good-looking page. Story shapes the direction, structure gives it momentum, and Webflow or Shopify turns it into something people can actually use, buy from, and remember.

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AMELYA

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Art Direction

fashion (e-commerce)

AMELYA (ah-MEL-yah) is a Greek womenswear label with Moroccan roots, made for long summers and late nights.

Bravely

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Art Direction

Mental Health (service website)

Modern therapy website helping overwhelmed professionals quiet overthinking, regain clarity, and move forward with calm confidence.

Kanae

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Art Direction

Ceramics (e-commerce)

KANAE is a quiet brand creating pieces for everyday rituals. Made with care, each item is designed to be used, not just seen.

OBVIO

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Art Direction

Fashion (e-commerce)

OBVIO is an Atlantic City streetwear brand blending relaxed silhouettes, attitude and coastal influence with independent style.

Amerta

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Art Direction

Swimwear Brand (e-commerce)

Bali women-led swimwear brand focused on slow craft, warm light, and calm silhouettes for effortless coastal living

Every project follows a simple structure.

01 - STORY

Building on the Right Foundation

Before design begins, we focus on understanding the brand, the audience, and what makes the business different. Clear positioning ensures the website communicates the right message from the very first interaction.

02 - STRUCTURE

Designing the Experience

Once the direction is clear, we map the structure of the website. Page hierarchy, navigation, and layout are planned to guide visitors naturally through the site.

03 - PLATFORM

Choosing the Platform

The platform is chosen around the job the website needs to do. Shopify for selling, Webflow for sharper content control, and the right setup for tracking, editing and growing without rebuilding from scratch.

what we do

E-Commerce Websites

Online stores designed to guide customers from discovery to checkout. Clear product structure, strong product pages and smooth buying journeys.

Art Direction and Brand World

Visual direction that gives your website a recognisable character. Photography, colour, typography and composition bring the brand into one world.

Premium Brand Positioning

Messaging that helps customers understand your value. Product storytelling and trust signals communicate what sets your business and pricing apart.

Benchmark Report

A focused review of your brand, competitors and website. Clear priorities help guide your next investment in design or marketing.

Conversion Infrastructure

Analytics and behaviour tracking that reveal how visitors use your website. Measure key actions, identify friction and assess future changes.

The Bakery Growth

Ongoing improvements for e-commerce brands after launch. Search, email, campaigns and website refinements follow agreed priorities, with clear monthly reporting.

Service Websites (selected)

Websites that turn interest in your services into enquiries. Clear information, reassuring answers and straightforward booking routes help people connect.