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Frshly Baked builds strategic websites for e-commerce brands and service businesses. The work goes beyond the website itself, bringing together brand world-building, structure, UX, SEO and development to create a digital experience that feels like the brand and works commercially.

Not necessarily. Some projects start with an existing brand that needs translating into a stronger digital experience, while others need more work around positioning, visual direction and the world the website sits within. The starting point depends on what the business actually needs.

The website isn’t treated as an isolated design exercise. We start with the story and the world the brand belongs to, then build the structure, search strategy and digital experience around it. The aim is to make the website feel distinctive while giving it a clear commercial purpose.

The platform depends on the project. Frshly Baked works with platforms including Shopify and Webflow, selecting the one that makes the most sense for the brand, content and functionality required.

Launch isn’t necessarily the end. The Bakery provides ongoing growth support, including SEO, conversion improvements, email, website updates and performance work. Projects can also simply be handed over once complete if ongoing support isn’t required.

The best fit is an e-commerce brand or service business that already has something worth building around and wants its website to do more than simply exist. If you’re looking for the cheapest possible website or a template with minimal customisation, we’re probably not the right fit.

Frshly Baked currently focuses on service businesses where trust, clarity and experience matter, including medical and therapy practices, gyms and personal service businesses. We don’t currently specialise in SaaS or technology companies.